Now that you know the basics about links, what should you watch out for? First off, when trading links make sure you know what page you site will be linked on. There is a big difference between linking to you from the homepage or a page that is hard to find and very far from the homepage. This would make the link exchange almost useless to you. People surfing the web and search engines will not be able to use the link very well, therefore not boosting your traffic and rankings.
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Also it is smart to not associate with certain sites that will hurt your reputation. For example, some of these sites could possibly be pornographic or related to gambling. These may also hurt your relationship with advertisers because it could be against their terms of service. So be cautious.
